International Exchange
The program, offered by the University of Hong Kong, equips students with practical knowledge of how to develop competitive business and marketing strategies by leveraging digital transformation within organizations. KIBS students choose between two specialized tracks—Strategic Marketing Plan or Innovation and Digital Transformation—and engage in capstone projects related to their major fields through team-based collaboration. By working alongside international peers, students gain valuable insights into cultural differences and enhance their conflict resolution skills.


Open to sophomore to senior students enrolled in the International Business School at KMU
- Selection Period: First semester (March)
- Number of Students Selected: Approximately O students
- Program Duration: 2 weeks during the summer vacation of the first semester (duration may vary depending on the program)
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Program announcement and student application
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Document screening by KIBS faculty
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Final candidate selection and announcement
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Completion of university-specific application processes
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Follow-up procedures (e.g., visa processing)
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Program participation
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Submission of final report
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Completion of the KIBS Summer Program
- Program application form (including Oath and Parent/Guardian Consent form)
- Copy of passport
- Copy of bank account information
Scholarship Type: Reduction in overseas training expenses (classified as "Overseas Study Support" in the scholarship system)
For inquiries, please contact:
KIBS Administration Office, Global Opportunities
Tel: 02-910-5091